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Для позитивного имиджа Крыму не хватает нескольких десятков высококлассных отелей

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Для позитивного имиджа Крыму не хватает нескольких десятков высококлассных отелей Для позитивного имиджа Крыму не хватает нескольких десятков высококлассных отелей Повысить узнаваемость региона может помочь, в том числе, и реклама на территории других стран, включая страны СНГ, где, по мнению профессионалов, Крым не помнят и не знают. А вот для дальнейшего развития полуострова нужно немало инвестиций.

В пятницу, 10 февраля, в Ялте состоялось первое в этом году заседание Клуба отельеров и рестораторов Hoteliero™. Оно было посвящено эмоциям на службе у гостеприимства. В ходе мероприятия участники и эксперты обсудили также гостеприимство Крыма, в том числе брендинг Крыма как территории, бренд Крыма и бренд каждой гостиницы и ресторана на полуострове. В ходе обсуждения эксперты отметили, что главная проблема полуострова – это отсутствие положительного имиджа.

Повысить узнаваемость региона может помочь, в том числе, и реклама на территории других стран, включая страны СНГ, где, по мнению профессионалов, Крым не помнят и не знают. А вот для дальнейшего развития полуострова нужно немало инвестиций. Все участники согласились с тем, что для того, чтобы инвесторы захотели вкладывать средства в развитие региона, в том числе и его инфраструктуры, для них нужно создать соответствующие условия.

«Если мы говорим сейчас с управляющими отельным бизнесом, безусловно, это первые инвесторы, которые должны приходить сюда. Для них должны быть созданы условия и над этим, прежде всего, нужно сейчас работать. Потому что я абсолютно убежден, пока в Крыму не появится уровня «Пальмира Палас» 20-30 отелей, реально никаких сдвигов не произойдет. Пока, безусловно, это скорее можно назвать попытками, чем неким систематическим движением. Есть стратегия развития до 2020 года, есть какие-то программные документы, но все это натыкается на реалии экономические, и реалии бюджетные, и реалии страны, и кадровые перемены в нашей стране», — прокомментировал Виталий Федорченко, генеральный менеджер отеля «Вилла Елена».


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