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«Accor» предлагает заработать в «Facebook» бонусные очки участникам своей программы лояльности

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«Accor» предлагает заработать в «Facebook» бонусные очки участникам своей программы лояльности
«Accor» предлагает заработать в «Facebook» бонусные очки участникам своей программы лояльности

Компания «Accor» запускает новое инновационное и уникальное приложение в сети «Фейсбук» под названием A-Club Places, которое позволит зарабатывать бонусные очки участникам программы лояльности «A-Club».

В программе участвуют 2 300 отелей сети. При посещении любого из них, пользователям нужно отметиться в приложении A-Club Places. В результате этого действия им предоставляется возможность «открыть» особые значки в приложении. Они приносят на счет гостей вознаграждения за постоянство, преданность и приверженность тому или иному отелю, или, наоборот, разнообразие посещенных гостиниц.

Открытие значков позволяет участникам накапливать очки A-Club, которые потом можно обменять на ваучеры, которые дают право на бесплатное проживание в отелях «Accor», конвертировать в бонусные мили партнерских авиалиний, а также использовать для оплаты услуг партнеров.

«A-Club Places» - первое приложение, запущенное международной гостиничной группой, которое предлагает заработать бонусы участникам программы лояльности.

Запуск данного приложения является частью стратегии «Accor» по развитию своего присутствия в Интернете, социальных сетях и на мобильных телефонах. Продажи через эти каналы распространения составляют около 29% от общего объема продаж группы.

Отметим, программа лояльности «Accor» существует на протяжении почти трех лет. На сегодняшний день она насчитывает 8,3 миллионов участников во всем мире и составляет более чем 18 % продаж. В марте программа лояльности «Accor» в рамках стратегии будет переименована в «Le Club Accorhotels».



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Администратор, 07.02.2012

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