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Повышение продаж в отелях и ресторанах

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Повышение продаж в отелях и ресторанах Повышение продаж в отелях и ресторанах

    28 марта 2011 года состоялся образовательный бизнес-завтрак Клуба отельеров и рестораторов Hoteliero, который был посвящен двум темам:

 

1. Управление продажами в ресторане;

2. Увеличение прямых продаж гостиницы с помощью Интернет.

 

    На мероприятии присутствовали уважаемые представители гостиниц: InterContinental Kyiv, Radisson Blu, Hyatt Regency Kyiv, Амадеус Клаб, Ореанда, Гранд Адмирал Клуб, 7 Дейс, Воздвиженский, Опера, Спорт, Братислава, Старая Вена, Вежа Медвежа, City Hotel, Korona, Senators Park, Надия, Лаванда Кантри Клаб, ресторанов: Тампопо, За двумя зайцами, Бакинский бульвар, Джерело, Козачок, команий: Элио, Сандора, Керхер, ЦезарСтоун, Vasil Kisil & Partners, The Leading Hotels of the World, Pilsner, Тикадо, Блокбастер фуд, Nestle, Информ Консалт, Украинские отели, Литер, Меркс, Stahl, Hotprint, изданий: Академия гостеприимства, Кабаре/шик, Caffe&Bar, Drinks, Мир отдыха и бизнеса, Мандри, Building.

 

    Об управлении продажами в ресторане рассказывал Александр Мусатов - исполнительный директор и тренер консультант компании Restteam.

    Александр рассказал о том, как важно при привлечении гостей в ресторан придерживаться стандартов заведения. Это касается как качественного обслуживания, так и элементарного соблюдения  рецептуры меню. Такое постоянство повышает лояльность гостей и увеличивает процент постоянных посетителей. Так же особую роль играет креативный подход, который привлечет внимание гостя именно к вашему ресторану, а так же поможет скрыть имеющиеся недостатки (например, если рядом с заведением началась стойка и т.д.).

    План по привлечению новых гостей должен содержать такие пункты:

- Анализ внутренней и текущей ситуации рынка;

- Маркетинговые исследования. Использование результатов исследований;

- SWOT-анализ;

- Расчет эффективности планируемой акции. Необходимо продумать насколько гости будут заинтересованы в акции, ведь ненужные промоушены могут стать убыточными, поскольку не покроют даже рекламный бюджет;

- Составление карты торговой территории. Это указание всех прямых заведений-конкурентов, которые встречаются потенциальным гостям на заданном временном промежутке (для активной территории – то есть территории с большим потоком людей, следует брать промежуток времени около 5 минут, для менее активных территорий, спальных районов, следует выбрать временной промежуток в районе 10 минут).

    Что касается ведения обратной связи с клиентами посредством анкетирования, то докладчиком была представлена замечательная универсальная анкета, которая является более эффективным инструментом, чем обычная мини-анкета.

Главное – работать с любовью к своим гостям!

 

    Вторая темы была представлена Дмитрием Скрипченко – руководителем портала www.nezabarom.ua, специализирующийся на увеличении продаж гостиниц с помощью Интернет. Дмитрий познакомил присутствующих со стратегическим и операционным интернет-маркетингом. Для начала нужно понять поведение потенциального потребителя:

  • Возникновение потребности (отдых, командировка и т.д.);
  • Критерии принятия решения (в данном случае это может быть все что угодно: море, пляж, цена, кондиционер в номере);
  • ТОП-5 (это пятерка лидеров, которые соответствуют заданным критериям);
  • Определение победителя;
  • Поиск решения (в данном случае – поиск способа забронировать подходящий номер);
  • Покупка (бронь).

Следует выделить основные источники продаж (в порядке убывания приоритетных):

- Поисковые системы;

- Туристические порталы;

- Сайт отеля;

- Системы бронирования.

    Для того, чтобы более приблизить потенциального клиента к бронирования номера именно в вашем отеле, следует уделить особое внимание собственному сайту.

Ключевые параметры сайта:

  1. Возможность найти сайт через поисковые системы;
  2. Легкость в поиске нужной информации на сайте;
  3. Заинтересованность посетителя;
  4. Возможность бронирования.

Для достижения максимального эффекта нужно ставить четкую цель и измерять ее в денежном эквиваленте!

 

Фотоотчет о проведенном мероприятии

 

Ссылка на пост-релиз: http://hoteliero.com.ua/info/release/?ELEMENT_ID=724

 

Ближайшие мероприятия!

Вечернее заседание в Одессе: http://hoteliero.com.ua/info/release/?ELEMENT_ID=712

 

Бизнес-завтрак: http://hoteliero.com.ua/info/release/?ELEMENT_ID=713

 


Категория:
Украина
Теги:
продажи в ресторанепродажи в отелепривлечение гостей
Администратор, 29.03.2011
Источник: www.workinhotel.com

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